All About The "Ask"SM Blog

May 1, 2015
by Diane Remin
You've just presented a donor with a big opportunity—whatever that means for your organization. "Let me think about it" is a perfectly natural response. Without knowing more, do not jump into negotiations (you will be negotiating against yourself) or rush to end the visit.
March 25, 2015
by Diane Remin
You're planning a capital campaign.  Then it's time for a feasibility study -- or is it?
March 20, 2015
by Diane Remin
Donors don't care what you need. They care about their impact. I had just finished presenting a workshop titled, "Opportunity Knocks: Major Gift Fundraising for Smaller Nonprofits." It covered the topics you'd expect: how to use donor research, setting up the visit, the case for support, making the "ask" and responding to, "Let me think about it." But I always add a segment about emotion driving individual giving, the power of storytelling to convey emotion and what donors want: to know they are having an impact.
October 16, 2014
by Diane Remin
Public companies have earnings calls. Why don't nonprofits have impact calls?  From Guidestar.org: "GuideStar's Impact Call is a revolutionary idea: to quickly and proactively provide results to constituents and begin a systematic dialogue that encourages data-driven decision making across the sector." Jacob Harold, President and CEO
October 16, 2013
by Diane Remin
My nonprofit clients find it surprising when I propose that development, marketing and communications operate in unison.  I'm surprised that they are surprised.  Why coordinate development, marketing and communications? 1)  The donor experience.  The communication flow has much to do with how the donor feels about the organization -- and by extension donor giving and retention.
January 26, 2013
by Diane Remin
A 10% improvement in donor retention can increase the lifetime value of your donor database by as much as 200% (Professor Adrian Sargeant). But if you don't know your donor retention rate, you can't figure out how to increase it
January 4, 2013
by Diane Remin
The charitable deduction headlines are confusing.  The final outcome is unclear.  What better time to communicate with your donors? Warning:  Charitable deduction facts in this blog post may time-limited.  The donor communication concepts are not. Donor communication stances 1.  Non-expert "head's up"
January 1, 2013
by Diane Remin
Checkout the article I was invited to submit to massnonprofit.org about maximizing year end appeal results. The subject is off the major gift path, but it does rely on research findings whenever possible-- another passion of mine. Hope you find it helpful: http://massnonprofit.org/expert.php?artid=3073&catid=19
April 26, 2012
by Diane Remin
The board engagement is key for successful major gift fundraising.  By extension, meaningful board meeetings not only serve the organization and its senior team, but also enhance board engagement.
December 6, 2011
by Diane Remin
You don't want to overlook year-end online fundraising--and specifically the last three days of December.  A seminal study by Network for Good and True Sense Marketing found that online giving spikes during disasters and during the month of December. The study is based on $381M of online giving from 66,470 nonprofits during 2003-2009. Get your free copy at www.onlinegivingstudy.org.

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