Prospect Research Profiles

Prospect Research Profiles: How much should we ask for? No more flying blind.

Large nonprofits consistently employ professional research in crafting their solicitation strategy.

In addition to standard demographic information (address, age, family members, schools, profession…) and a summary of the donor’s gift history with your organization, our researchers explore:

• Wealth: Assets such as real estate and stock, income, presence of a family foundation
• Philanthropic Involvement: Gifts to other nonprofits, board service
• Interests: Memberships, community service, publications, hobbies
• Lifecycle: Marital status, age of children, other family obligations

MajorDonors.com does the prospect research. You make an informed "ask."